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HER[AI]TAGE is an Erasmus+ small-scale project that harnesses the power of artificial intelligence (AI) to preserve and promote intangible cultural heritage and traditional ecological knowledge. By collecting and digitising oral histories from elderly community members in Croatia, Slovenia, and Serbia, the project ensures that stories, traditions, and environmental wisdom connected to local rivers, Drava, Mura, and Danube, are safeguarded for future generations. Through AI-generated illustrations, interactive digital storytelling, and an accessible online platform, HER[AI]TAGE bridges the past and present, making cultural heritage more engaging and widely available. The project also fosters intergenerational learning, connecting older storytellers with younger audiences and adult learners. It also raises awareness about the ethical use of AI in cultural preservation and environmental education, equipping adult educators with the tools and knowledge needed to integrate digital innovation into their teaching. By combining tradition with cutting-edge technology, HER[AI]TAGE strengthens cultural identity, enhances civic engagement, and contributes to the sustainability of Europe’s rich and diverse heritage.
Project Consortium
Kultivator
POU Čakovec
HKD Pomurje
GB Novi Sad
Udruga za medijsko promicanje kulture, baštine, tradicije i umjetnosti – Kultivator (Croatia)
Udruga za medijsko promicanje kulture, baštine, tradicije i umjetnosti – Kultivator is a cultural organisation specialising in audiovisual and multimedia production. It focuses on researching, documenting, and promoting cultural heritage using digital tools such as AI, AR, and VR. The organisation develops innovative approaches to storytelling, combining technology with traditional heritage elements to engage diverse audiences. Kultivator participates in projects that enhance its expertise in cultural heritage preservation, digital education, and media production, creating accessible and interactive experiences for learners and the general public.
Pučko otvoreno učilište Čakovec (Croatia)
Pučko otvoreno učilište Čakovec is an adult education centre with a long history of providing formal and non-formal education programmes. It offers over 100 courses designed to enhance skills, improve employability, and support lifelong learning. The institution focuses on digital learning, environmental education, and social inclusion, providing tailored programmes for vulnerable groups, including the elderly, unemployed, and low-skilled adults. With a strong emphasis on technological innovation, it integrates digital tools into education, ensuring accessible and flexible learning opportunities for diverse adult learners.
Hrvaško kulturno društvo Pomurje (Slovenia)
Hrvaško kulturno društvo Pomurje is a cultural association dedicated to preserving and promoting Croatian cultural heritage in Slovenia’s Prekmurje region. It organises educational workshops, exhibitions, literary events, and community-based initiatives to strengthen cultural identity and intergenerational learning. The organisation publishes the cultural magazine Glas and actively documents oral traditions, historical narratives, and local customs. It engages in cross-border projects and collaborations that support the preservation of intangible cultural heritage and promote cultural exchange between Croatia and Slovenia.
Gradska biblioteka u Novom Sadu (Serbia)
Gradska biblioteka u Novom Sadu is a public library and cultural institution committed to lifelong learning, digital literacy, and heritage preservation. It operates a network of branches, providing access to educational resources, exhibitions, and training programmes. The library has extensive experience in digitising cultural heritage materials, maintaining an online repository of historical documents and oral histories. It offers educational activities for adults, including language courses, digital skills training, and cultural heritage workshops, ensuring that learning opportunities remain accessible to a wide audience.